OVERSTATED: Jerry Weissman In our July issue, we tried to nudge Jerry Weissman — the 64-year-old head of Power Presentations, which helps coach entrepreneurs in road show presentations — into describing what makes him so…unique. “My style is esoteric and natural,” he said. “It puts me in a different space.” Hmm. We’re still not sure what or where that space that is, exactly, but from a bottom-line view, we can tell you this: It’s the $6,000-per-day paid consultant space. Weissman says he has coached about 300 companies, and includes Yahoo! CEO Tim Koogle and Intuit co-founder Scott Cook among his disciples. But really: At that price, shouldn’t Jerry handle your pitch himself?

UNDERRATED: Jared Spool Put your consultant budget where — duh — the customers are: your Website. Jared Spool and 20 or so others at the Massachusetts-based User Interface Engineering stand out as the hardest-working Website usability testers around, telling Web designers and marketing chiefs a lot of things they didn’t know. Its latest research weapon, an eye-tracking system from Applied Systems Laboratory, reveals which parts of Websites never cross a pupil’s path. Client companies include Andersen, Fidelity, Hewlett-Packard, Nokia, Oracle, and Sybase. Full-blown UIE “membership” packages — which include on-site work, phone consulting, usability testing and research and newsletters — start at $100,000…per year.

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