By Oscar

In marketing the incentive games, fitness centers should advertise more than the promise of good health. The games should also be marketed as fun, enjoyable and a chance to meet new people, much like exercise should! Good programming addresses these issues and gives the members the opportunity to choose from different options. For example, if your organization offers a highly competitive game to attract social, competitive people, then you should also consider concurrently running another program for those interested in self-achievement or activities they can do alone.

At our fitness center, we are constantly running a self-paced incentive program known as the “Mileage Club.” Members record their mileage each day they work out, and receive prizes once they reach certain goals. This is very individualized, and members can work on improving their own goals instead of trying to beat someone else’s. The other games we offer two to three times a year, such as “Fitness Clue,” focus more on competition between the members.

Keep in mind too that, because of the competition, these incentive games tend to increase the exercise adherence among those who are already moderately to highly committed, and do not always attract new exercisers.

That is why fitness programmers should also try to offer programs that target beginner exercisers, programs with individual goals and a chance to work on improving one’s self-esteem, as well. Both of these marketing and programming strategies work together to maximize the amount of consistent exercise from members.

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categoriaFitness commentoComments Off dataFebruary 1st, 2012


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